YouTube, is the world’s biggest video network, boasts over a billion users — almost one-third of all people on the Internet. Every day people give hundreds of millions of hours on YouTube and generate billions of views. On mobile alone, YouTube reaches more 18-34 and 18-49-year-olds than any cable network in the U.S.

YouTube can also use in business ways such as only 9% of small businesses in the U.S. are actively using YouTube, and my hunch is that figure would be pretty accurate worldwide, too.

In reality, though, video is becoming much easier and cheaper to create. This means there’s a huge opportunity for your business on YouTube.

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personal YouTube channel is available for everyone who wants to join YouTube as a member. The channel serves as the home page for the user’s account, and you can have more than one YouTube channel. 

For the creation of a channel, the user needs to enter and approves the information, the channel shows the account name, a personal description, the public videos the member uploads, and any user information the member enters. 

If you created a YouTube channel as a YouTube member, you can customize the background and color scheme of your personal channel and control some of the information that appears on it.

Businesses can also have channels. These channels are different from personal channels because they can have more than one owner or manager. A YouTube member can open a new business channel using a Brand Account.

If you’ve been debating getting started on YouTube or have maybe experimented a little and not yet found your feet, this post is for you. Throughout this post we’ll dive into:

  • The basics of getting your account set up
  • How to create a YouTube channel
  • How to create business channel
  • How to view the channel

How to Create a YouTube Personal Channel

Anyone can view YouTube without having an account. However, you need to create a YouTube channel (it’s free) if you want to upload videos, add comments, or make playlists. Here’s how some steps you need to do:

  • Log in to YouTube with your Google account.
  • Attempt any action that requires a channel, For the creation of a channel user needs to enter and approves the information, the channel shows the account name, a personal description.
  • At this point, you are prompted to create a channel if you don’t already have one.
  • Review the information that’s displayed, including your account name and image, and confirm the information is accurate to create your channel.

How to add your channel icon (profile picture)

Each channel also has space for a profile icon/picture. This is the icon/picture that shows next to your videos and channel on all YouTube pages. So, you need to select something that will look good at very small resolutions – many brands opt to use their logo here.

Your channel icon should be 800 x 800 pixels and one of the following formats:

 JPG, GIF, BMP, or PNG file (no animated GIFs).

To update your channel icon, head to your channel homepage and tap over your current channel icon until you see the edit icon appear. Click on that icon and you’ll be able to upload a new profile icon.

How to Create a Business Channel

YouTube is also helpful in a business way. An individual can control a Brand Account with a different name from his personal Google account, and other members of YouTube can be given permission to access and manage the channel. Here’s how to open a new business channel:

  • Log in to your YouTube account.
  • Open the YouTube channel switcher page.
  • Click Create a new channel to open a new business channel.
  • Enter a Brand Account name in the space provided and then click Create.

How to View Channels

A channel is a member’s personal presence on YouTube, similar to other social media sites. Select another member’s name to visit that person’s personal channel. You’ll be able to see all the member’s videos and anything the user picked as a favorite, as well as anything else they want to share like their favorite channels.

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YouTube provides a place to browse through YouTube channels where you can check out popular channels and subscribe to them if you choose to do so. Your subscriptions are listed whenever you visit YouTube for easy access to your favorite channels.


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