Athletic shoe producer Nike Inc on Monday sued a New York-based organization that created “Satan Shoes” suspected to contain a drop of human blood as a component of a joint effort with ‘Old Town Road’ rapper Lil Nas X.
Nike said in the claim that the organization, MSCHF Product Studio Inc, encroached on and weakened its brand name with the dark and-red, devil themed shoes, which went on sale online on Monday. Lil Nas X isn’t named as a respondent in the suit.
The shoes are altered Nike Air Max 97 tennis shoes that contain red ink and “one drop of human blood” in the sole, as indicated by a site portraying the 666 sets of restricted version shoes. The rear of one shoe says “MSCHF” and the other side says “Lil Nas X.”
A few news sources announced that the shoes sold out in under one moment costing $1,018 per pair. Lil Nas X said on Twitter he would pick the beneficiary of the 666th pair from social media clients who coursed one of his tweets.
Nike, in its claim recorded in government court in New York, said the shoes were created “without Nike’s endorsement and approval,” and the organization was “not the slightest bit associated with this project.”
“There is already evidence of significant confusion and dilution occurring in the marketplace, including calls to boycott Nike in response to the launch of MSCHF’s Satan Shoes based on the mistaken belief that Nike has authorized or approved this product,” the claim said.
Nike asked the court to quickly prevent MSCHF from fulfilling orders for the shoes and mentioned a jury trial to look for damages. Representatives for Lil Nas X and MSCHF didn’t quickly react to demands for comments.
The Grammy-winning rapper, 21, on Friday delivered a video for new melody “Montero (Call Me By Your Name)” in which he hits the dance floor with a character wearing fallen angel horns.